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Morgan has a lot of dedicated fans, but it's image is about as cutting-edge as a cantaloupe. The last time the company unveiled a new concept, the big news was that it had four wheels. But seriously folks, the Morgan LifeCar is a concept that has been a long time coming. It took several companies and three universities almost three years and nearly ₤2 million, including a healthy dose of government funding, to develop. And it's finally ready.

The LifeCar is based on the Morgan Aero 8 and powered by hydrogen fuel cells with regenerative braking technology in a package that is at once both futuristic and retro. (Leave it to the Brits to do both.) Together with its partners, Morgan, which was responsible for the design and final assembly, will take the wraps off the LifeCar concept at the fast-approaching Geneva show, and we've got an eyeful of images for you in the gallery below.